Art 4 All

Art 4 All Merchandise T-Shirts in Gelb für den Hamburger Bahnhof

Words as visual building blocks. And a clear message: Art for you. Us. All.


  • Staatliche Museen zu Berlin
  • 2018
  • Website


  • Visual Identity
  • Naming


  • Communication

The concept of art without admission tickets turn it into an experience for everyone. The idea comes from the Nationalgalerie and is supported by Volkswagen AG. They open the doors to Hamburger Bahnhof free of charge for 4 hours on the 4th day of the week in every 4th week and fill the time with performances, readings, artists’ talks and public guided tours. A concept that calls for a clear visual statement. We provide it: 4 is the programme, key visual and communication idea. That is how we send an unambiguous message on posters, flyers and in the public domain. Art for you. And us. For everyone. Free and indoors as well as outdoors.

Art 4 All Merchandise T-Shirts in Gelb für den Hamburger Bahnhof Art 4 All Hamburger Bahnhof

For me, language is a design element that’s on par with the visual components. Words behave exactly the same as them: if there’s a strong idea behind them, they’re more than just decoration.
Wolfram Kornemann

Art 4 All City Light Poster im U-Bahnhof für den Hamburger Bahnhof
Art 4 All Flyer in verschiedenen Farben für den Hamburger Bahnhof

Contact person

Mathias Illgen
Brand consulting, Managing director


Turbine Kreuzberg
The “that’s who we are! moment”.

Turbine Kreuzberg Merchandise Pullover, Flaschen, Mützen und Beutel

Gerhard Richter – Panorama
Making art.

Großflächenplakat für die Ausstellung Gerhard Richter – Panorama in den Staatliche Museen zu Berlin