Berlin at Home

The new brand strategy places Berlin itself at the centre – with all its stories and contrasts that overlap, contradict one another and never quite align. ‘Berlin comes first for us, and our name and brand show that now, too,’ says Sophie Plagemann, Artistic Director at the Berlin Museum. Renaming the institution ‘Berlin Museum’ was a consistent next step.

We carry this conviction into the visual identity, which consciously builds bridges to everyday life in Berlin and the city’s history. The defining element is a new, flexible wordmark. It draws inspiration from places across the city – from U-Bahn stations and iconic buildings to the local currywurst stand. The colours also reflect Berlin’s distinct character: its materials, light conditions and surfaces.

The result is an identity that unites all eight locations and attracts attention: direct, a little headstrong and always open to people and perspectives. Just like Berlin itself.

Press coverage:
So vielfältig wie die Stadt selbst: Die neue aufregende Marke ›Berlin Museum‹" Sabine Danek, PAGE