Transparency to gather the world together.
- Museum Barberini
- Visual Identity
With the new Barberini Museum website, we are opening one of the world's most important centers of Impressionist art to a diverse audience online.
Information, curiosity, scientific interest: People have different needs when they use a museum website. How does an art space satisfy all these “I need this”? How does a museum website meaningfully supplement visiting an exhibition? And how does the museum experience become so powerful in digital space that enthusiastic users become real visitors?
We have found answers for Barberini, one of the most successful new museums in Germany. One of them is: transparency.
Its website is as open, lively and modern as the museum itself, which regularly offers special exhibitions on other trends in art history in addition to events and educational programs. Its structure guides users simply and intuitively to the exact content that is relevant to them. Group travelers, families, art historians or tourists benefit from the consolidated information and topics. Additional content is provided by the media library.
The website also simplifies access to the museum founder Hasso Plattner’s Impressionism collection, which has found its home in Potsdam. For the first time, it is fully documented, supplemented with accessible texts by the curatorial team and prepared in a way that is also relevant for researchers thanks to important art history facts.
The UN calls for museums to be institutions that are “... participatory and transparent, working in active partnership with and for different communities to collect, preserve, research, interpret, exhibit and improve the understanding of the world.” Museum websites in particular can help to ensure that this requirement is met. The Barberini does just that.
Technical teamwork: We are responsible for requirements analysis, the UX and content strategy and the user interface design. The web developers from our partner Systemantics designed suitable technical solutions and implemented a frontend as well as a tailor-made backend. With an improved connection to the visitor management software from Giant Monkey, getting tickets is even easier. The third in the trio was Heiko Aping, who developed the corporate design for Barberini.