For the Munich-based start-up raaaw, we developed brand strategy as well as identity and packaging design.
The starting point was the idea of a brand positioning beyond water and soft drinks. Today, the beverage market is shaped by loud communication, and products with high sugar content and long ingredient lists have become the norm. raaaw clearly distances itself from this and focuses on reduction rather than excess.
From day one, we supported the team in building the brand. At the core of the collaboration was the development of the strategic foundation. This included naming and narrative, as well as the translation into identity and packaging. The idea that less can mean more is reflected throughout the brand, from the ingredients to the design.
raaaw is a drink without sugar and without additives. Yet it achieves what many drinks cannot: it delivers on taste. raaaw offers an alternative for those who seek simplicity and do not want to compromise on taste when it comes to their health.
Photo: © Sascha Wuensch
